By Phil Baker
"This is an interesting, convincing,and hugely special dialogue of the innovation-and-marketing strategy because it truly works. Phil Baker has helped me know the way the fashionable, international high-tech really works, and a person who stocks that interest will take advantage of examining his book."
—James Fallows, The Atlantic Monthly
"In the excessive quantity, fast-paced box of high-tech shopper gadgetry, studying out of your blunders could be a very dear schooling. It takes even more than a good concept to create an exceptional product, and Phil Baker's booklet offers hard-earned, useful recommendation (and reasonable caution) to these keen about making the subsequent nice glossy new toy."
—Paul Jacobs, CEO, Qualcomm
"When it involves knowing how issues paintings, why issues paintings, and maybe most vital, why I should still care, Phil Baker is my go-to man. i have regularly believed that if you cannot comprehend the method, you will by no means savor the product and Phil Baker constantly presents that crucial standpoint. do not simply learn the guide manual—read Phil Baker first."
—Peter Greenberg, shuttle Editor, NBC at the present time Show
"Phil Baker makes use of his own event within the improvement of such seminal items because the Polaroid SX-70 digicam to supply useful and readable suggestion on the best way to flip solid principles into ecocnomic items whereas fending off the varied pitfalls alongside the way."
—Steve Wildstrom, know-how & You Columnist, BusinessWeek
"From idea to Consumer is not only for the entrepreneur or the product improvement guru-in-training. in case you are one of many legion of device hounds, or simply are looking to be extra trained approximately how the digital items you like and use daily come into being, then learn this book!"
—Ken Wirt, vice chairman purchaser advertising, Cisco
"Phil Baker is familiar with product improvement like not anyone else. This booklet is the real advisor to getting your rules to marketplace. A needs to personal for the entrepreneur."
—Robert Brunner, Founder and artistic Director, Ammunition LLC, Former Apple computing device Director of business Design
"If you're an inventor or developer with an excellent suggestion for a product and the necessity to get it synthetic and disbursed, this is often the booklet for you. the following, Phil Baker finds the dear classes he has discovered from his a long time of constructing items for himself and others, getting them designed and synthetic, occasionally within the usa, occasionally in Asia. The dialogue of Asian outsourcing is mainly robust. 'The virtue is now to the quick and the artistic, instead of the big,' says Baker, 'but to get that virtue you have to to visit Asia.' Sound daunting? don't fret; this publication is a pleasant journey of the virtues and risks of outsourcing. in order to get your product produced, this booklet is vital reading."
— Don Norman, Nielsen Norman staff, writer, The layout of destiny Things
" i have recognized and well-known Phil for years- and to today, I continue learning approximately major items that i did not understand he had a hand in bringing to marketplace. he is obvious all of it and performed it all—and during this hugely readable, immensely useful publication, he tells all."
—Harry McCracken, Former Editor-in-Chief, PC World
" Phil Baker's e-book might be required studying for any entrepreneur in addition to profitable businesses making plans new items simply because they are going to achieve vital perception into what it takes to carry new and leading edge items in a electronic age within which shoppers calls for, tastes, and wishes frequently swap overnight."
—Tim Bajarin, President, artistic thoughts, Inc.
" Phil Baker combines a long-earned wisdom of product layout, production, and advertising to provide us an insider's examine how a firm or entrepreneur turns an idea right into a real-world product. principles are effortless, he observes, yet growing anything humans are looking to purchase is a classy enterprise, with many tradeoffs and hard offerings. he is been there, performed that, and it shows."
— Dan Gillmor, Director, Knight middle for electronic Media Entrepreneurship, Kauffman
Professor of electronic Media Entrepreneurship, Walter Cronkite
School of Journalism & Mass verbal exchange, Arizona country University
" Few humans within the client electronics are as uniquely certified as Phil to function a advisor among suggestion and product. whether you are not creating a machine, From suggestion to Consumer deals an insightful and more and more correct look at a truly diverse type of undertaking administration. it truly is worth the learn which will construct whatever humans love."
—Ryan Block, Former Editor-in-Chief, Engadget and Cofounder, GDCT
" Phil Baker is a type of humans whose profession has spanned a iteration of private know-how, and he is noticeable all of it, from the layout labs of -California to the manufacturing facility flooring of Guangzhou. This publication distills his adventure in a hugely readable consultant to the fine details of having a product to marketplace, and the sensible suggestion he bargains will store many an entrepreneur from months and hundreds of thousands of bucks of ache. someone with a product in improvement or of their head may still learn it earlier than they take one other step."
—Jeremy Wagstaff, know-how Columnist and Blogger
" Phil Baker is among the world's top minds within the client expertise items undefined. His prepared perception and real-world figuring out of product layout, improvement, construction, and advertising comes from years of expertise as opposed to from an individual who has purely 'studied' the patron expertise items market."
—Andy Abramson, CEO, Comunicano
I've continually been drawn to know-how items and gadgetry. all through my profession i have had the chance and success to be linked to many defining patron know-how businesses and items equivalent to Polaroid's SX-70 digital camera, Apple's Newton MessagePad and PowerBooks, and plenty of more.
I wrote this ebook that allows you to percentage with readers what is all in favour of taking an idea and remodeling it right into a winning product, in keeping with what i have visible and skilled for greater than 3 decades.
One factor i have discovered is that making a winning product is far greater than arising with the belief; in reality, that is often the simplest half. it is even more approximately what occurs after. It contains a variety of actions that compile all types of disciplines, every little thing from engineering to product administration to distribution to advertising and marketing. every one of those actions is far like a hyperlink in a series. while one hyperlink fails, the full activity can fail.
I idea this used to be a massive tale to be informed and will locate no different books that checked out the entire actions in live performance. whereas there are books on particular components, resembling engineering administration, undertaking administration, and advertising and marketing, every one of these are approximately procedures, tactics, and theories, with just a couple of of them delving into real-life examples as skilled firsthand by way of the writer. they do not show the real-life, day by day concerns, whose ideas frequently range from traditional considering. these books are similar to what is taught in company college, whereas this ebook is extra just like the lab direction that is by no means offered.
This ebook covers the hot ideas that experience resulted from how speedy items are built, their shorter lifestyles cycles, using outsourcing, and the web. a lot of these components have replaced how issues at the moment are performed. one of many largest alterations is the influence of China on product improvement and production and the way it impacts how we do things.
This ebook is meant not just for these concerned about bringing out their very own product, but in addition for these simply involved in what is concerned and the way issues paintings backstage that hardly get uncovered. This e-book will offer that besides a few helpful examples.
For marketers who paintings by way of themselves, in addition to these desirous about product comparable actions in either small and massive businesses, you will have a greater figuring out of the stairs to persist with to achieve success together with your personal items. you will how you can reap the benefits of new assets and new considering. Plus you are going to learn how to forget about the naysayers who inform you to not dollar the process and to simply do it the way in which it is usually been performed. so much of all you will have a greater figuring out of your suggestions and what to expect.
I desire you take pleasure in studying the publication up to I loved writing it.